With our 40th anniversary approaching, we are seeking to make rapid strides to the next stage. The symbol of “beauty experience” is designed with the Japanese character for “beauty” (美) as a motif, and expresses our desire to bring Japan, Asia and the world an exciting beauty experience like nothing before, based on the delicate esthetic unique to Japan and quality our customers can count on.
With a unique style and speedy creativity, “beauty experience” has developed an extensive variety of original products with international appeal and released them under various brands with various concepts.
Each of these products was born from a strong desire to bring you new beauty insights and exciting new beauty experiences, and this same desire will inspire the products we bring you in future.
Like our use of the Japanese character for “beauty”, our corporate color, purple, symbolizes Japan’s delicate spirit of beauty.
It also represents the way we think outside the box to come up with original ideas.